Social networking platforms uses , advantages and disadvantages

The social networking is the relatively new advancement in technology , There are different platforms or websites that the people can create the personal profiles , share the pictures , videos and text updates to their friends , family and people from all over the world .

The social networking platforms may allow the organizations to improve the communication and productivity by disseminating the information among different groups of employees in a more efficient manner , While it is not meant to be all-inclusive .

The news , trends , videos , pictures , and just about anything else can go viral in a matter of hours , It is very easy to get carried away with the attention and interactions you can have twenty four hours a day on the websites like Facebook , Twitter and Instagram .

Advantages of social networking

The social networking facilitates open communication , leading to enhanced information discovery and delivery , It allows the employees to discuss the ideas , post the news , ask the questions & share the links and it provides the opportunity to widen the business contacts .

The social networking targets the wide audience , making it the useful and effective recruitment tool , It improves the business reputation and the client base with the minimal use of advertising .

Social networking

Social networking

The social networking is the wonderful and powerful thing , It expands the market research , It implements the marketing campaigns , It delivers the communications and it directs the interested people to specific web sites .

The social media is typically free for most features ( which is great for businesses/marketing) , It is not limited due to the geography , Chatting online with the others can be the great way to strengthen long distance ties with the people .

The social media enables you to stay connected to the friends and families in today’s fast paced and ever changing the worlds , You can rekindle the old friendships , share the family photos and the special events in your life with just about everyone you know, at the same time .

The social media helps you to find the people with common interests , It is the great way to meet new people , You can connect with the local people that share the same interests and hobbies , Online and social media dating is almost more common than the traditional dating is in today’s world .

The social media is invaluable promotional tool , The companies , artists , and musicians can reach the impossibly large and diverse amount of people using the social media sites , It allows them to promote and market themselves and their products in the way that has never been seen before .

The information spreads incredibly fast , Breaking the news and other important information can spread like the wildfire on the social media sites , Important things are communicated and taken seriously very quickly .

The social media helps to catch and convict the criminals , The people do not think of the consequences of what they post of these social sites , The pictures of themselves doing the illegal things , They also use these sites to identify and solve the existing cases .

The social media offers the speed and efficiency in which it allows the communication between the people , It is quick and easy ( simply login on the computer/mobile app) and it offers fast access to a large and diverse crown/population .

Social networking disadvantages

The social networking opens up the possibility for the hackers to commit fraud and launch the spam and virus attacks , It increases the risk of people falling prey to online scams that seem genuine, resulting in the data or identity theft .

The potentially results in negative comments from the employees about the company or the potential legal consequences if the employees use these sites to view the objectionable , illicit or offensive material , The potentially results in lost productivity , especially if the employees are busy updating profiles .

You can communicate easier with many people on social media but there is a great threat of cyber bullying and stalking especially for teens and young adults , It can damage them and cause them severe stress and pain , The cyber bullying is a growing problem , Having access to the people’s lives at all times is not always the good thing .

The social networking perpetuates the false and unreliable information , anything can spread to millions of people within hours or days on the social media , It includes the things that are false or made up , This information can cause the panic and severe misinformation in the society .

The social networking causes the major relationship problems , Online social interactions with the social networking have not only been starting new relationships but ending many others .

The people are becoming more and more addicted to use the social media , It is the number one time waster at work , in the school and at home , All of this has caused the people to have the literal withdraws from their social networks .

The social networking lacks the personal touch , inability to connect in-person , It has lack of privacy , It is open to the security issues ( hacking , viruses , etc. ) , It requires constant commitment to maintain social media presence .

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