Social networking platforms uses, advantages and disadvantages
The social networking is the relatively new advancement in technology, There are different platforms or websites that the people can create the personal profiles, share the pictures, videos and text updates to their friends, family and people from all over the world.
The social networking platforms may allow the organizations to improve the communication and productivity by disseminating the information among different groups of employees in a more efficient manner, While it is not meant to be all-inclusive.
The news, trends, videos, pictures, and just about anything else can go viral in a matter of hours, It is very easy to get carried away with the attention and interactions you can have twenty four hours a day on the websites like Facebook, Twitter & Instagram.
Advantages of social networking
The social networking facilitates open communication, leading to enhanced information discovery and delivery, It allows the employees to discuss the ideas, post the news, ask the questions & share the links and it provides the opportunity to widen the business contacts.
The social networking targets the wide audience, making it the useful and effective recruitment tool, It improves the business reputation and the client base with the minimal use of advertising.
The social networking is the wonderful and powerful thing, It expands the market research, It implements the marketing campaigns, It delivers the communications and it directs the interested people to specific web sites.
The social media is typically free for most features (which is great for businesses/marketing), It is not limited due to the geography, Chatting online with the others can be the great way to strengthen long distance ties with the people.
The social media enables you to stay connected to the friends and families in today’s fast paced and ever changing the worlds, You can rekindle the old friendships, share the family photos and the special events in your life with just about everyone you know, at the same time.
The social media helps you to find the people with common interests, It is the great way to meet new people, You can connect with the local people that share the same interests and hobbies, Online and social media dating is almost more common than the traditional dating is in today’s world.
The social media is invaluable promotional tool, The companies, artists, and musicians can reach the impossibly large and diverse amount of people using the social media sites, It allows them to promote and market themselves and their products in the way that has never been seen before.
The information spreads incredibly fast, Breaking the news and other important information can spread like the wildfire on the social media sites, Important things are communicated and taken seriously very quickly.
The social media helps to catch and convict the criminals, The people do not think of the consequences of what they post of these social sites, The pictures of themselves doing the illegal things, They also use these sites to identify and solve the existing cases.
The social media offers the speed and efficiency in which it allows the communication between the people, It is quick and easy (simply login on the computer/mobile app) and it offers fast access to a large and diverse crown/population.
Social networking disadvantages
The social networking opens up the possibility for the hackers to commit fraud and launch the spam and virus attacks, It increases the risk of people falling prey to online scams that seem genuine, resulting in the data or identity theft .
The potentially results in negative comments from the employees about the company or the potential legal consequences if the employees use these sites to view the objectionable, illicit or offensive material, The potentially results in lost productivity, especially if the employees are busy updating profiles.
You can communicate easier with many people on social media but there is a great threat of cyber bullyingand stalking especially for teens and young adults, It can damage them and cause them severe stress and pain ,The cyber bullying is a growing problem ,Having access to the people’s lives at all times is not always the good thing.
The social networking perpetuates the false and unreliable information,anything can spread to millions of people within hours or days on the social media, It includes the things that are false or made up, This information can cause the panic and severe misinformation in the society.
The social networking causes the major relationship problems, Online social interactions with the social networking have not only been starting new relationships but ending many others.
The people are becoming more and more addicted to use the social media, It is the number one time waster at work, in the school and at home, All of this has caused the people to have the literal withdraws from their social networks .
The social networking lacks the personal touch, inability to connect in-person, It has lack of privacy, It is open to the security issues (hacking, viruses, etc.), It requires constant commitment to maintainsocial media presence.