What are the advantages and disadvantages of using Instagram ?
Instagram is one of the most popular mobile photo , video sharing application , It is a new method of sharing the pictures online via the social media sites , It is a great way of making or meeting new friends , We will find many friends , We will have fantastic time , We will be relaxed , We can share the pictures of our favourite food or pets and we can talk with each other easily .
Advantages of Instagram
Instagram is one of the most popular platforms today that allows online photo sharing and social networking , It released in 2010 , Instagram currently has 100 million active users with 40 million photos uploaded and shared everyday .
You can take a picture or video , then post to Instagram , It’s easy , It is a fast , beautiful and fun way to share your life with friends and family , You can even share to Facebook , Twitter , Tumblr and it is a new way to see the world .
It increases the artistic ability by taking the pictures, It improves the communication with people, Friend lists get increased, The professional network also increases which is helpful, And you can exchange the information with friends and the family in an original way.
You can take a picture of services or products that you offer and post these for the world to see, you can also advertise your own products if you have some business or shops, You can take a photo of your products and post it on Instagram and it can help you gain more customers.
The post of images will remain forever as long as the user did not remove it from the account of Instagram , So , the new followers or users can have a look about the product of business and connected with the business brand .
Instagram is great especially if you are fond of taking the pictures and uploading them right away for other people to see , And it is fast , When you take the picture , upload it , and it will automatically be uploaded or posted on your Facebook account ,Twitter and Tumblr .
Instagram is a valuable medium of social media in the future especially for the business purpose because the method of marketing and strategy are rigid but the feedbacks are higher and the positive impact was very good , And it is easy for the business owner to use .
The business owners can buy Instagram followers, So, Business owners using Instagram must ensure that they are producing the professional pictures of their products or services and giving the correct message to their audience .
There are some photo applications that you can directly upload on Instagram , the photos you have taken or edited . One of this is the photoshake , If you want to upload the photo you take it directly on Instagram or just save it on your mobile phone or tablet .
Instagram offers a lot of effects , You can make a frame to the pictures if you want your photo to have a frame or not , And you can be updated on your friends’ happenings or your friends’ important announcements.
The images are used in the visual marketing , they are very important in the business marketing , For every product of business , The images help to easy for the customer to know about the product and through Instagram , the seller should know how to provide a great information according to the images instead of just a plain text of information .
The best features of Instagram is the high visibility of post , where every post of images can appear in the newsfeed or home of the followers, the hashtags strategic also enable the capabilities of Instagram to give an impact to the posts to the new users or followers .
The business through Instagram can start and have small community of customers and it will grow up rapidly , The seller of the product can manage a real attitude of customer from a normal buyer to a regular buyer or customer , Instagram can connect with the targeted audience .
Disadvantages of Instagram
The business seller must ensure that they are producing great photos of their product or services and provide an impact message to the followers or customer as through this high level of technology, The photos can be manipulated using some effect so that the image uploaded can attract the buyer to buy the product .
Instagram enables the user to adjust the image size and enhance the quality of photos by using several filters of effect such as Early Bird and X-Pro II, These tools and features can be used as a backup effect for business in marketing.
Instagram is only available as an iPhone and Android app , This photo-sharing app excludes the mobile users who have Windows Mobile, BlackBerry, or Linux , There are still many consumers that you will not be able to reach when you use Instagram in promoting your business.
Instagram has limited features , It enables the users to resize the images and enhance the pictures through a variety of filters , It has 18 effects in all such as X-Pro II , Rise , Early Bird and each new option needs to be installed or has a fee .
You have to be smart with where you put your money , as Instagram can be an amazing tool for marketing but there are other social media platforms which you can use and are completely free .
In Instagram , The professional photographers can lose the copyright ownership , Instagram is a great venue to store , caption and share the photos but the fear of Facebook using Instagram to generate the revenues makes the photographers rethink how they use the photo-sharing app .
The copyright of the photos that posted will easily loss , That was one of the risks of using the social media , And for business marketing , their photos of product can be repost or copying for another parties use it without asking permission , And people can copy your photos .