What are the advantages and disadvantages of using Instagram?
Instagram is one of the most popular mobile photo, and video sharing applications, It is a new method of sharing pictures online via social media sites, It is a great way of making or meeting new friends, We will find many friends, and we will have a fantastic time, we will be relaxed, we can share the pictures of our favourite food or pets and we can talk with each other easily.
Instagram is a photo and video-sharing social networking service owned by the American company Meta Platforms, It allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging, Posts can be shared publicly or with preapproved followers, Users can browse other users’ content by tag and location, view trending content, such as photos, and they can follow other users to add their content to a personal feed.
Advantages of Instagram
Instagram is one of the most popular platforms today that allows online photo sharing and social networking, It is released in 2010, Instagram currently has 100 million active users with 40 million photos uploaded and shared every day.
You can take a picture or video, then post it to Instagram, It’s easy, It is a fast, beautiful, and fun way to share your life with friends and family, you can even share on Facebook, Twitter, Tumblr and it is a new way to see the world.
It increases artistic ability by taking pictures, It improves communication with people, Friend lists get increase, the professional network also increases which is helpful, and you can exchange information with friends and family in an original way.
You can take a picture of services or products that you offer and post these for the world to see, you can also advertise your own products if you have some business or shops, and you can take a photo of your products and post it on Instagram and it can help you gain more customers.
The post of images will remain forever as long as the user did not remove it from the account of Instagram, So, the new followers or users can have a look at the product of the business and connect with the business brand.
Instagram is great especially if you are fond of taking pictures and uploading them right away for other people to see, and it is fast when you take the picture, upload it, and it will automatically be uploaded or posted on your Facebook account, Twitter and Tumblr.
Instagram is a valuable medium of social media in the future especially for business purpose because the method of marketing and strategy are rigid but the feedbacks are higher and the positive impact was very good, and it is easy for the business owner to use.
Business owners can buy Instagram followers, So, Business owners using Instagram must ensure that they are producing professional pictures of their products or services and giving the correct message to their audience.
There are some photo applications that you can directly upload on Instagram, the photos you have taken or edited. One of these is the photo shake, If you want to upload a photo you take it directly on Instagram or just save it on your mobile phone or tablet.
Instagram offers a lot of effects, you can make a frame to the pictures if you want your photo to have a frame or not, and you can be updated on your friends’ happenings or your friends’ important announcements.
The images are used in visual marketing, they are very important in business marketing, For every product of the business, the images help to easy for the customer to know about the product and through Instagram, the seller should know how to provide great information according to the images instead of just a plain text of information.
The best feature of Instagram is the high visibility of a post, where every post of images can appear in the newsfeed or home of the followers, the hashtags strategically also enable the capabilities of Instagram to give impact to the posts to the new users or followers.
The business through Instagram can start and have a small community of customers and it will grow up rapidly, the seller of the product can manage the real attitude of the customer from a normal buyer to a regular buyer or customer, Instagram can connect with the targeted audience.
Disadvantages of Instagram
The business seller must ensure that they are producing great photos of their product or services and provide an impact message to the followers or customers through this high level of technology, The photos can be manipulated using some effect so that the image uploaded can attract the buyer to buy the product.
Instagram enables the user to adjust the image size and enhance the quality of photos by using several filters of effect such as Early Bird and X-Pro II, These tools and features can be used as a backup effect for business in marketing.
Instagram is only available as an iPhone and Android app, This photo-sharing app excludes mobile users who have Windows Mobile, BlackBerry, or Linux, there are still many consumers that you will not be able to reach when you use Instagram in promoting your business.
Instagram has limited features, It enables users to resize the images and enhance the pictures through a variety of filters, It has 18 effects in all such as X-Pro II, Rise, and Early Bird, and each new option needs to be installed or has a fee.
You have to be smart with where you put your money, as Instagram can be an amazing tool for marketing but there are other social media platforms that you can use and are completely free.
On Instagram, professional photographers can lose copyright ownership, Instagram is a great venue to store, caption, and share photos but the fear of Facebook using Instagram to generate revenues makes the photographers rethink how they use the photo-sharing app.
The copyright of the photos that are posted will be easily lost, That is one of the risks of using social media, and for business marketing, the photos of products can be reposted or copied for other parties to use without asking permission, and people can copy your photos.
You can download the application on google play from this link: Science online Apps on Google Play