Advantages and disadvantages of Twitter

Twitter is one the largest social networks on the internet, It is a free Social Network & very easy to join, you can start tweeting to promote your work or share your ideas & thoughts, You can expand your business or website’s audience, It is easy to make the new contacts on Twitter, even outside the circle of friends, You can post something that will provoke the interest of other people, You can follow anyone on Twitter & anyone can follow you.


Twitter is a social networking service owned by the American company Twitter, Inc., You can post and interact with messages known as “tweets“, Registered users can post, like, and retweet tweets, while unregistered users only have a limited ability to read public tweets, You can interact with Twitter through browser or mobile frontend software, or programmatically via its APIs.

Twitter is a social media site, It is used to connect people and allow them to share their ideas, and thoughts with a large number of users, Twitter was launched in 2006, and the founder of Twitter is Jack Dorsey and Evan Williams, They had an idea of creating a platform that will be SMS-based communication to connect with many people at the same time.

Twitter advantages

You can create an account for free, It has massive audience potential, You can connect with many famous people like stars and celebrities by using Twitter, Most famous people are now using Twitter to provide a message to their followers and it is one of the best ways to stay connected with the famous people.

Twitter has a limited message size,  Tweets were restricted to 140 characters, but the limit was doubled to 280 for non-CJK languages in November 2017, Audio and video tweets remain limited to 140 seconds for most accounts., It can include a message or links on your website as it is free and also free for advertisements, You don’t have to face the problem with a bunch of advertisements like the other social networking sites do.

Twitter is fast, When you publish on it, the people following your business will receive the tweet immediately, the business owners can make use of this feature to test the different campaign angles that they are considering, They will get an instant reaction from their followers, So, there are many businesses that buy Twitter followers to boost their sales.

You can use Twitter to help the followers know about your new business, product, service, website, blog, or eBook, So, we can hope that other Twitter users may click on your link and hopefully invest in a product or service you offer. You can tweet or re-tweet, You can mark favorite, you can send tweets by mentioning specific people, You can send messages and you can invest your time in its use.

Twitter is very easy to use, you can follow people to get the news and updates, Twitter reaches beyond Web browsers, you can use Twitter on your smartphones, Twitter apps exist for smartphones and tablets, you can reach people who use Twitter on their phones but not on their computers, or on their tablets but not their phones.

You can use your Twitter ID to log in to many sites or post comments, You can use Twitter in your blog post or on your website by using the embed tweet option, Twitter has many users, So, You can find many people and make many friends, It has many applications by which you can do many interesting kinds of stuff.

Business owners can update their customers on all the latest news about their business by using Twitter, Business owners don’t need to know the email addresses of people to inform them about their business, they just need to know their target customer base to get their attention with the sales pitch.

Twitter disadvantages

You can’t upload videos on Twitter, you can only add links to different sites, It is not more effective for visual content, Twitter is more link-based if you want to share more photos, and videos on Twitter, So, it’s not more effective like other photo and video sharing sites, it is not ideal for the visual content and it is mostly text-based.

It has a limited characters tweets, Twitter provides only 280 charters tweets, you can’t use characters more than 280, If you want to tweet more than 280 characters you have to use third-party applications, If you have some troubles to express your thoughts in just a few words, Twitter will be a challenge as you are limited to 280 characters.

Twitter has a spam problem like other social networking sites, Some Twitter users only tweet their products, blog or website links, and some users send spam messages or they spam you by tweeting spam tweets, Twitter also faces the overloading problem means due to the large numbers of users and it gets crashed.

Twitter is addictive, The main disadvantage of Twitter is its addiction, When you start to use Twitter, you will get more involved into Twitter, So, When you become Twitter addictive, It will waste your precious time and it will consume your most valuable time.

There are many inactive and fake Twitter accounts, Twitter has a billion of users, Most of them are either inactive or not used regularly, there are many Twitter accounts that are fake, They are made to cheat and harass someone.

Twitter is not as effective as Facebook in Business, If you are looking for traffic to your product, website or service then Facebook Fan pages can bring more traffic than Twitter accounts.

Tweets can also lose time, if someone is following a large number of people, the business owner may want to hire someone to repeat the tweets for him, as they become buried with the millions of other tweets that are generated.

Twitter for business

When you decide to run a Twitter account that will benefit your business, set up a profile that communicates your brand. Plan regular, relevant content and interact with your audience. Choose your name and customize your profile.

When selecting your Twitter name, you should choose your business name if it is available. Once you’ve selected your name, you should customize your profile, and add your introductory bio, which briefly explains your business.

Complete your profile by adding your company location and web address. You should add a profile picture. This could be your company logo or an individual if it is for a member of staff. Finally, you can choose a cover image. You might use something that strengthens your brand or represents what your business does.

Targeting the right people will make your advert more effective and help you to achieve your marketing goals, You have the option to target users, You can use your own email marketing lists to reach your current audience on Twitter.

You can choose to complement your organic Twitter efforts with paid advertising, This is a more guaranteed way to ensure your tweet is seen by the right people, Twitter offers a range of paid advertising options to help you achieve particular business goals, Your ads can also be targeted to reach specific audiences.

Benefits of Twitter for business

You can combine your Twitter account with your Facebook account so that what you post on Twitter is also done on the other social network. Twitter can reach a wide audience, It has a large user base, which could include your potential customers, Using hashtags can help you reach an audience interested in a particular topic or in a particular location.

Twitter can deliver customer service, It allows direct two-way communication with your customers, Because it’s a public interaction, if you do it well it shows your business in a positive light, You can communicate your brand ethos and personality, This should help your business appeal to your target audience.

Twitter can be a useful resource for gathering feedback from customers, Twitter is free of charge to set up a Twitter account, While paid ads are available, many businesses see benefits from organic posts and interactions.

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