Snapchat for Business review, features, cons & pros in USA
Snapchat allows you to seek out the advertisements, pictures, videos, and trailers, all feel like a normal part of the user experience through the app, It is easy to connect with the Snapchat platform to get started, You can create your Snapchat ID, It is as easy as signing up for a Twitter account or any other social media profile, Due to the privacy issues involved with this platform, There are no personal details are shared – including your actual name.
Snapchat for Business
Snapchat is a messaging application available for many platforms which enables sending & receiving multimedia messages between the users, The application is widely used for video calling purposes because of its high-quality, fast, and reliable video communication features as well as some additional functions like Snapchat filters that allow users to enhance their video calls with certain filters & enhancements, The application is free to use making it one of the most widely used videos calling apps on any platform.
It allows you to engage with customers on a personal level, Celebrities use Snapchat to show a “day-in-my-life” or “behind-the-scenes” and businesses can do the same, Messages are more likely to be seen on Snapchat than other social media platforms or by email, The snaps are sent to the individual, which makes it more personal.
Snapchat is one that the younger generation uses more than the others, with the majority of Snapchat users between the ages of 18-34, In the United States, 36% of their daily active users spend more time on their mobile devices than watching television, so it is more likely they will see a branding video from a business, whether that be an advertisement or personal video, on their mobile device.
Advantages of Snapchat for Business
Snapchat is used for its video calling features & sweetening functions such as Snapchat filters, If you come across those YouTube videos with puppy faces & stars around, that is probably going to be from Snapchat, Snapchat makes it a lot more fun to have video call sessions than any other video calling applications out there.
The messages that you send through Snapchat is protected with the extreme layer of security measures to ensure that there is no possibility for anyone else to get access to your private messaging sessions, the messages will be automatically deleted after 24 hours of both the parties viewing the messages, Snapchat servers will clear the message history every 30 days, so, your messages will no longer exist anywhere related to Snapchat after 30 days.
Just like any other popular communication platforms, Snapchat has a greatly designed user-interface to let you navigate throughout the application with ease, No matter how less-experienced you are with such video calling applications on your device, Snapchat will help you with anything you want to accomplish, there is a ton of instructions & guides available on their official website which you can browse through to find solutions for your problems.
The user can create engaging stories to share with the audience & tailor them to deliver a more casual message than the user would on other platforms like Facebook or LinkedIn, so, customers can interact with you on a real-time, personal level, creating a unique experience and ROI when compared to other social media platforms.
A lot of people are on Snapchat, 158 million people use the app every day, However, the use of Snapchat at the business level is still developing, so, the user can take chances without worrying about competition with other businesses, Contests & giveaways can leverage social media platforms to get new customers and build email lists, Creating a personal way to interact with these contests makes it that much easier to raise engagement.
The Discover feature allows the users to explore premium video content & articles from outside publishers, as well as Snapchat’s team of journalists, Discover feature allows users to post their content to increase brand awareness & reach.
Customers can communicate directly with companies, The Snapchat app enables you to communicate with businesses by replying to stories or snapping them personally, Companies can snap their companies as well, Snapchat is the first social media platform that allows you to see everyone who views your snaps, That means the “lurkers” which are out there online are unable to stay in the shadows when they view your images.
Disadvantages of Snapchat for Business
You can’t share content outside the platform, If you use any other social media apps or communication applications in the past, you will notice that most of them contain any type of options to share content outside the platform with your friends or family, Snapchat doesn’t allow sharing information outside of the platform, So, if you are planning to forward some messages or media files on your Snapchat account, you probably can’t do that.
Unlike Facebook and Twitter, Snapchat does not offer a re-share option, The only way someone can re-share the content is by taking a screenshot & uploading it to other platforms, Snapchat is a great way to give your followers an inside look at your business & to connect with them on a personal level but limits ways to interact with them.
Snapchat is an addictive app because of the features it has, You can edit & filter options which allow for a lot of fun, the quality of the communication & things you can do with it, Some people may find this as an advantage, but when it reaches a level that affects your daily activities and seduces you to stay away from your ‘Real Life’, it is kinda bad.
Automatic deletion of the Snapchat stories & videos, this is an advantage to many people who do not want to keep a history of their conversation, However, for most of them, it isn’t, If you want to take a look back at your conversation with your loved ones whom you chatted with on the Snapchat, it will not be possible, So, if you want such a feature that keeps the conversation history, Snapchat may not be the best app out there.
Certain applications such as Facebook offer analytics of the engagement on the account, when it comes to Snapchat, there are no analytics tools available on the platform except the report of the views & screenshots, So, if you are planning to do some promotions on the platform for your brand or the profile of yourself, do not expect an advanced report from the application.
Snapchat allows you to interact with people that you might have missed when you might just to talk to each other, It prevents the risk of people hacking into its servers, unlike some e-mail providers and other social media, It prevents other snap chatters from screenshotting your image, Snapchat can teach users that things they send aren’t there forever and they can easily disappear which isn’t quite true.
There is no way to tell if your audience is really watching your Snap Ads videos, Even a view from users does not mean they watched your video, They could have skipped right through it, To know if your audience is really watching and engaging is if they send a direct message.
One video is 10 seconds, so, if your content is longer you will have to post multiple videos & have to provide a very clear point upfront, However, too many videos may lose your audience’s attention & become annoying, Snapchat videos & pictures delete after 24 hours, There is no way to get that content back after those 24 hours are up, you can save your photo & video on your phone to come back to later or share on another social media platform.