Snapchat Marketing review, features, uses, advantages & disadvantages
Snapchat becomes a social media marketing tool, In terms of social networking, it presents good ROI if used in tandem with an overarching social plan, If you are not familiar with Snapchat, it is a social media app which allows you to take or upload a picture (or video), add a caption & share it with your network, uploads can only be seen for a limited time, Viewers can see the post and then it disappears after 24 hours.
Snapchat Marketing advantages
It is very easy to signup for a Snapchat account, Like any other social media or messaging applications, users will never face difficulties in creating Snapchat accounts, All you have to do is downloading the Snapchat app from the respective app stores based on the type of operating system your device runs & signing up for an account by providing necessary information.
While people of all ages are on social media, Snapchat is a new way to run contests/giveaways, There is low involvement from other businesses, Snapchat is very easy to sign-up, Like any other social media or messaging applications, because that’s what they want to help the app to dominate the industry.
The videos that are shared on Snapchat are only 10 seconds long, Like the stories, they are removed from consumer access 24 hours after being shared, To save your videos, you should save the content to your phone if you want to use it later on, Snapchat comes with the Discover feature that can increase brand exposure, you can explore premium content from outside publishers.
Snapchat provides users with area-specific filters, which are called “geofilters,” for the places they visit, When you’re within a specific area, the filter becomes active, which makes it possible to add fun designs to each image, Companies can turn their logo into a filter for people to let people know when they’ve entered an authorized area for your geofilter.
Snapchat has fun filters & stickers that can be used on videos & photos, The best thing you can do is to understand it as a tool, there is a low investment from users, So, provide content that is easy to interact with and lends itself to high turnover, Understanding your goals relative to audience segmentation will help you craft curated content that will best leverage this particular platform.
Any media files you share on Snapchat will be automatically removed from the platform within a specified time limit, So, you do not have to worry about those old media files that you have shared & no longer want to, This makes Snapchat unique from other applications such as WhatsApp or Facebook where the shared information stays forever or as long as you decide to block the other person.
Snapchat has a great UI, It allows texting to seem like carving something into stone, This makes repeat engagement difficult, It can highlight the importance of establishing a plan & following through to get the most out of a social media platform which tends to foster engagement 10 seconds at a time.
Snapchat Marketing disadvantages
You have three options if you want to add friends through Snapchat, You have to know their Snapchat ID, have their Snapcode (which is a QR code), or have their contact information plugged into your phone, That’s because your snaps go directly to them, sort of like how you need someone’s phone number to send them a text, Without that information, you’re not going to connect.
Snapchat interface can be temperamental, There aren’t many buttons to click, Just swipe in one direction or the other until you reach the features or menus that are desired, Snapchat can encourage bad behavior, There are a lot of snaps shared on this social media platform that show people driving.
Snapchat is a simple social media app, It makes the user jump through a lot of hoops to earn something that might prove cost-ineffective for you and irritating for the consumer, Marketing is annoying if someone’s threshold for posts is reached, When the user is not careful and post too often, your message likely to be tuned out and your future content disregarded.
Snapchat can complete multiple steps such as screenshotting & reposting one of your photos will get frustrating quickly, Engagement is everything in marketing, and nothing crushes your ROI faster than potential customers deciding you’ve made too many hoops to jump through, The stories on Snapchat are available for a limited time, there are no Advanced Analytics tools, and it doesn’t provide much in the way of analytics.
Snapchat has a 10-second limit for the length of videos that can be shared on the platform, they made it 60-seconds, which is still not enough for certain requirements, So, if you want to share a long video with someone, you will have to split it into 1-minute sessions over & over again until you finally share everything you want.
The audience of Snapchat is rather limited, The user can interact with this social platform by seeing views or screenshots of images that are shared, The information about who sees clips or portions of your story is available, along with the accounts who took pictures, These are referred to as ratings, which is the only source of feedback that is currently available from a marketing standpoint on this platform.
You can save your videos or snaps, People who follow your stories can see the shared content for a maximum of 24 hours, so, your content disappears every day, Snapchat videos are intended for vertical viewing, However, this issue doesn’t affect the younger generations as much, watching vertical videos feels unnatural to people who are used to the horizontal experience.
Many users find Snapchat to be addictive, The content sharing options is very addictive, You can spend lots of time using different filters to create unique looks that can be shared with others, A lot of pictures that shared on Snapchat don’t always disappear, The files stay on the server for a minimum of 30 days.
Snapchat has no official resharing option, You can reshare content shared through Snapchat by taking a screenshot of the content shared, The app does not allow you to share content with others like other social media platforms, you can take a screenshot, your only option for content sharing is to use other apps or platforms.