Snapchat review, features, advantages & disadvantages
Snapchat is considered one of the best mobile camera applications, It is used to Snap with families, share stories with friends & view events around the globe, It is a great way to market your business, you can share a Snap picture or video maximum of 10 seconds, You can take Snaps & stack them to create a flick-book of memories which lasts for 24 hours which is called Story.
What is Snapchat?
It is derived from two separate words snap & chat, It is a photo-messaging & mobile application that allows you to share photos and videos that self destroy, so all posts you shared will be auto-deleted and gone forever depending on the time limit you set to be available to recipients, It leaves you no track and worry no more knowing, it will just stay for a short period of time.
Snapchat was used as a platform for updating photos, it is recently being used to upload video content and business promotion materials, There are over 150 million Snapchat users every day with billions snap updated daily, This makes it a great tool to communicate with friends and make great business connections.
Snap Inc. is a camera company featuring Geofilters, It is known as Snapchat Inc., people can express themselves in a fun, It includes emojis, stickers, lenses & filters to improve the quality of the picture, Snapchat was first named as Picaboo, It was created by Evan Spiegel, Bobby Murphy & Reggie Brown, Their main concept is to delete by default any pictures & videos shared within this application.
Advantages of Snapchat
Snapchat is easy to connect, You can create your own Snapchat ID easily, no personal details are shared due to privacy issues, You can connect to others by sharing your ID through Snapcode or other mediums, Unlike other social network platforms, Snapchat servers are very secure and you can’t bypass the privacy setting, If you try to take a snapshot, the app notifies the user.
Snapchat can only store pictures temporary in the app, You don’t have to worry about your pictures being stored in Snapchat database or someone saving them, The posted picture will disappear after a day unless you personally save it in your device, Snapchat has picture filters, Snapchat filters allow you to edit your picture to anything you can think of, Its crazy filters & wide imagination has made it popular compared to other picture editing apps.
Unlike other social media platforms, Snapchat is simple, It has features that make it easy to connect & you can edit pictures much faster, If you’re an entrepreneur, you can use Snapchat to promote products & services to your followers, the app allows close interaction with potential consumers & keeps them updated about your brand.
Snapchat is one-on-one communication, You can easily interact with your followers at a personal level and show your day-in life or behind-the-scenes information, Snapchat share stories feature allows you to create content, share ideas on an area of interest and interact with other people.
Snapchat has Discover feature, you can get suggestions about people you may know, explore premium content or use it to create brand awareness, Snapchat is a great tool to share branding video about your business or show the fun side of your business to generate more leads.
Snapchat is great for visually promoting your brand or products, With the use of Geofilters and text, your posts can be powerful in creating your brand & take the attention across social media, Snapchat’s self destruct feature creates curiosity for other users engaging them to view the products & services you offer.
Snapchat allows you know who took a screenshot of what you shared that might be a potential customer, With the auto-delete feature which serves as the main concept of Snapchat, it allows you to be worry-free about anything that you share, Snapchat presents variety of filters that you can choose from to express yourselves and how you truly feel.
Geofilters are special overlays on Snapchat, You can edit both photos & videos by adding effects, text, stickers and with additional images which can take the attention of others, Snaps can be shared to other social media accounts to build a larger number of audience, free Bootcamp training mini-course internet marketing – Mike Marko – SMM – SEO – search engine optimization.
Disadvantages of Snapchat
Snapchat can be very addictive to young & old people due to the filters & stories that are easy to get hooked on, Just like other social networks, You can spend a lot of time adding different filters than you would on Facebook, More people especially the young generation are crazy about the filters, They have gone to the extent of creating a new identity based on these filters.
Snapchat is designed to self-destruct, so, it allows users to take benefit & use this inappropriately, Some exploit by capturing screen & taking the picture in question, The file can be spread more & can be an issue when it comes to privacy, Snapchat leaves you without tracing of what you shared, unless you take a screenshot and save it in your phone, so, you have to share it repeatedly to be available for others to see.
People may share what they want thinking & it will be deleted automatically after 24 hours, sometimes that’s not the case, Even though Snapchat notifies you if someone tries to screenshot your pictures, it doesn’t prevent them from doing, so, It is not easy to know if your target audience watched your Snapchat video and Ads or they just skipped it unless they send a direct message to you.
Snapchat is only an iPhone & Android app, If you have Windows mobile, Blackberry, or Linux, it won’t work, so, you won’t be reaching all your target audience, All videos are 10 seconds long, If your content is long, you have to post several videos and this may become annoying if they’re too many, Snapchat stories & videos are automatically deleted after 24 hours, You need to manually save the content in your device for later use and update content daily.
Snapchat doesn’t allow you to share content like in Facebook & Twitter, You can only take a screenshot of the published content & share it with other platforms, Snapchat can’t let you comment or like photos or videos unlike other social media like Facebook and Instagram, there is no like or share feature in Snapchat, The only way to interact with followers is through the views & direct messaging, Snapchat only targets users between 12 to 34 years, unlike Facebook which has 62% of adults.
It is expensive to advertise through Snapchat compared to Facebook & Twitter, When you decide to advertise through Snapchat, you will need to have enough advertising budget, You’ll need a reasonable budget to be effective with your Snapchat paid advertising, The cost of Snap Ads varies by campaign and start at $10,000/month, Snapchat is too costly for small & medium-size businesses, so, there is a huge market that Snapchat can’t touch which is available to Facebook & Twitter.