#Hashtags advantages and disadvantages
Advantages of #Hashtags
#Hashtags make it easier for the people to find and follow the discussions about the brands, the events, and the promotions, They allow the brands to track the performance of the promotions across the social media, They started out on Twitter, but they spread to Facebook, Google+, Instagram, Pinterest, Google search, and the other platforms.
#Hashtags are the great way to extend your content reach and they increase the brand awareness, They first began to used on Twitter to take part in the open conversation about any particular subject, You can use #Hashtags on Twitter, Tweets with the hashtags can double the times of more engagement than tweets without.
You can write a word or group of words directly after the # sign such as #Hashtags, You can create the brand hashtag which is unique to your business, You can use it as your signature tag and encourage the others to share it too, You want to keep it pretty short and easy to spell too, So, Your brand hashtags can be your business name or your slogan.
The consumers can use the hashtag to share their photos on social media sites such as Instagram, You can see a 100% increase in the engagement by using hashtags while the brands can see a 50% increase, Instagram shows posts with 11 or more hashtags to have the highest interactions, and you can use many hashtags on Instagram to build your community.
Successful Hashtags should be memorable, unique, relevant to your campaign, They should be distinctive and simple for the followers to remember, Don’t use the generic hashtags like the food, the people or the places, They are too broad and too hard to track.
#Hashtags create an easy message that you can understand it, You can craft the hashtag around one particular message, You can keep it short, You can make the call-to-action clear and easy, You can avoid anything too abstract, and you can capitalize multi-word hashtags.
#Hashtags create your own momentum, You can identify your audience’s influencers, You can look to your fans to inspire new campaign hashtags, You can use the hashtags publicly if you are making some promotional post, or related with advertising, and it will increase the audience reach to your post.
Facebook Hashtags can be used to advertise yourself to become popular on Facebook, They help in promoting the products on Facebook, If you are using hashtags publicly, then they will increase your access worldwide, They are very popular among the bloggers to promote their blogs and blog post, They help in categorizing your updates.
#Hashtags are an effective method of allowing the users to sort the topics into the useful categories to revisit later, Twitter community uses the hashtag, If you are looking for the company-specific news or the company’s product, The hashtags will be very helpful, Using hashtags to search Twitter for the specific information is now even easier.
Disadvantages of using #Hashtags
Facebook Hashtags exploit your privacy if you are using the hashtags in the wrong manner, They may be the security threat for your Facebook profile, They will display your profile publicly at anywhere to the users of any country, They may sometimes convert your personal matters into a public matter.
Facebook Hashtags become very useful for us but do not use Hashtags, if your post is related with the personal or family matters, Do not use hashtags when you upload your own images, If you use the hashtags publicly then they will be shown in front of the unknown users who go through the tag which you’ve used in your post.
#Hashtags will be ignored or hijacked if you do not follow the correct principles, Some hashtags were intended by the creators to invite the positive energy and encourage the people to share their good experiences with the company, The trolls can attack the hashtag and push the others to do the complete opposite, sharing their worst experiences and the other complaints for hundreds of others to see.
#Hashtags should invite the people to act and participate in the activities, You should avoid making the topic or the statement too broad that will inspire the trolls to make fun of the message, You should test the hashtag before heavily marketing it, and too many hashtags on Facebook leads to fewer interactions.
You should choose the words carefully that used to describe the hashtags to avoid expressing something else, Many people used the wrong words which led to a completely different message or some people view it as a profane statement, You can ruin your reputation by failing to check how the words look together.
You should know that the hashtags are very popular, They are prevalent on Twitter these days that they can be difficult to keep the track of them all as well as what they mean, you should be careful not to be insensitive about the bad and the traumatic events.