Benefits & application of Artificial intelligence in business, E-commerce & marketing

Artificial intelligence can improve QA for software & manufacturing, It can improve customer decision management, Artificial intelligence can assist businesses in areas ranging from customer support to personalization, You can check your competitors’ web sites and social media presences, Browse their press releases, news coverage, and blogs, AI can be used in market prediction, It can be used in many traditional places like personalization, intuitive workflows, enhanced searching and product recommendations.

Artificial Intelligence in Business

There are many types of AI technology, such as machine learning, deep learning, natural language processing, and cognitive computing, AI can be used for image and speech recognition, predictive analytics, AI is not used by businesses only, but also the government, education, science and other researchers, and others.

Artificial intelligence (AI) in business becomes a commonly-used competitive tool, It is used in better chatbots for customer service, data analytics, making predictive recommendations, watching your company’s activities, AI can help businesses predict a wide array of activities, With Artificial Intelligence, you can do three main things for any business, You can optimize business processes, You can minimize costs and you can maximize revenues.

Deep learning & artificial intelligence in their many forms are seen by business leaders as an essential tool, Your company should join leading emerging technologies like Machine Learning, cloud computing & Big Data, Vendors have added AI capabilities to their offerings, such as Amazon, Apple and Google to IBM, Intel, and SalesForce, so, you’ll decide whether you are planning to do this with hardware you own/buy, or cloud resources (or both).

Artificial intelligence in business

Artificial intelligence in business

Artificial intelligence is beginning to replace many of the workplace roles that men dominate, AI will optimize the flows in an E-Commerce warehouse, More advanced AI will minimize the costs in energy consumption of a data center, and AI will maximize the revenue of an Online Retail Business.

Businesses can use Artificial intelligence as a tool to improve customer service and processes, not just to imitate humans, Businesses learn how to leverage AI to optimize their Business, maximize profitability and efficiency, Artificial intelligence is affecting many industries, AI can be used to streamline their professional routines through practices like automated data entry and reporting.

AI can be used in collaboration solutions, security, services & network infrastructure, AI platform can be used to build conversational interfaces to power the next generation of chat and voice assistants, AI can be used in IT services and security, as well as hyper-converged infrastructure to balance the workloads of computing systems.

AI can be used to assist with cybersecurity defense, The AI system constantly analyzes network packets and maps out what is normal traffic, It is aware of over 102,000 patterns on the network, The AI wins over traditional firewall rules or AV data in that it works automatically without prior signature knowledge to find anomalies.

Application of Artificial intelligence in business

There are many applications of AI in business management such as spam filters, smart email categorisation, voice to text features, smart personal assistants, such as Siri, Cortana & Google Now, automated responders and online customer support, process automation, sales and business forecasting, security surveillance, smart devices that adjust according to behaviour, automated insights, especially for data-driven industries (eg financial services or e-commerce). 

There are many applications of artificial intelligence in the consumer & business spaces, from Apple’s Siri to Google’s DeepMind, Siri uses natural language processing (NLP) to interpret voice commands and respond accordingly, Google’s DeepMind uses deep learning, It can make connections and reach meanings without relying on predefined behavioral algorithms, instead learning from experience and using raw data as its inputs, by applying findings from DeepMind, Google can improve the efficiency of its own power centers, reducing the energy used for cooling by 40%.

Artificial intelligence in e-commerce

Artificial intelligence in e-commerce can be evident in smart searches and relevance features, personalization as a service, product recommendations & purchase predictions, fraud detection and prevention for online transactions, and dynamic price optimization based on machine learning.

Artificial Intelligence technology offers a competitive edge to e-commerce businesses, it becomes readily available to companies of any size or budget, AI allows shoppers to discover associated products whether its size, color, shape, or even brand, By first obtaining visual cues from the uploaded imagery, the software can assist the customers in finding the product they desire, E-commerce retailers become more sophisticated with their AI capabilities.

Artificial intelligence in marketing

Examples of AI in marketing include: recommendations and content curation, personalisation of news feeds, pattern and image recognition, language recognition – to digest unstructured data from customers and sales prospects, ad targeting and optimised, real-time bidding, data analysis and customer segmentation, social semantics and sentiment analysis, automated web design, and predictive customer service.

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