Google Ads Editor, Google ads review, use, advantages & disadvantages
Google Ads is Google’s paid advertising (PPC) product, Google Ads allows you to take the benefits of online advertising, you can show your ads to the right people, in the right place, and at the right time, Online advertising helps you to reach potential customers, Ads can appear on multiple devices such as desktops, laptops, tablets, and smartphones.
Google Ads advantages
Google Ads presents different ways of targeting, Online ads can make your marketing campaigns more targeted, Online advertising enables you to show your ads to the people who are likely to be interested in your products and services while filtering out folks who aren’t, and you can track whether those people clicked your ads.
Google Ads can be helpful if you’re looking to drive traffic to your site quickly, SEO can take weeks, sometimes months to take effect. You have the chance to appear on the first page of the Internet’s largest search engine. Google Ads are hugely successful in driving traffic. Google Ads have increased in size, You can use Google Ads to test your ideas without committing to the whole SEO thing.
You can test which keywords you want to drive traffic for, which landing pages work, you can learn a whole lot about your customers. Keywords are used to show your ads when customers search for those terms or visit relevant websites. they are words or phrases relevant to your products & service, You can show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
You can target your ads, Targeting enables you to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads. You can choose the age, geographic location, and language of your customers, your ads can be shown during certain hours or days of the week, and determine how often your ads appear, Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
Google Ads enables you to control over how you spend your money, There’s no minimum, you can choose how much you spend per month, per day, and per ad, You’ll only pay when someone clicks your ad. Google Ads allows you to know when someone clicked your ad and did something valuable to your business — purchased your product, downloaded your app, or phoned in order — you can track that, too.
By seeing which ads get clicks and which ones don’t, you’ll quickly see where to invest in your campaign. You can know how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls, and you can use analytical tools to learn about your customer’s shopping habits — how long they tend to research your product before they buy.
You’ll collect a huge amount of data in a very quick time, If you want to see what happens when you drive a big number of visitors to your site, Your budget can be big or small, It can be done on a budget, Google Ads don’t have to be expensive.
It’s quite easy for small businesses to set up small, tightly optimized campaigns and reap the benefits, You can specify how much you’re willing to spend, and set your maximum cost per click for your keywords, and then you only pay for clicks, This allows you to maintain control of your spending. You can control your ads, You can turn your adverts on and off at will, you can let the visitors come in, and when you have enough inquiries, just turn the advertising off.
You can manage your campaigns, Google Ads provides you with tools to easily manage and monitor accounts, If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save your time, It enables you to view and manage all of your Google Ads accounts from a single location.
We can manage Google Ads account offline with Google Ads Editor, a free, downloadable desktop application that enables us to make changes to our accounts, With Google Ads Editor, we can download our account information, edit our campaigns offline, and upload our changes to Google Ads, we can use Google Ads Editor to manage, edit, and view multiple accounts at the same time, we can copy or move items between ad groups and campaigns, and undo and redo multiple changes while editing campaigns.
Google Ads Editor
It is a free, downloadable application, it is used for managing your Google Ads campaigns, It can help you save time, It allows you to work offline and make bulk changes quickly, and easily. When you start using Google Ads Editor, you can sign in and make changes to your Google Ads account at https://ads.google.com, you can make changes across your campaigns with ease
Google Ads Editor is useful for accounts with multiple campaigns and long lists of keywords or ads, You can use bulk editing tools to make multiple changes quickly, you can export and import files to share proposals or make changes to an account, you can view statistics for all campaigns or a subset of campaigns, you can manage, edit, and view multiple accounts at the same time.
You can search and replace text across ad groups or campaigns, You can copy or move items between ad groups and campaigns, you can undo and redo multiple changes while editing your campaigns, You can make changes in draft before uploading them to your account, you can keep working even when you’re offline.
How Google Ads Editor works
Google ad editor tool allows you to download your campaigns, so you can keep working when you’re offline. you can make changes quickly to all of your accounts all at once, You can see your edits in draft before executing them across your campaigns, you can export and import files so your colleagues can review and propose changes. You can view performance statistics, you can track important campaign metrics, such as click-through rate, cost, position, and conversion information.
Google Ads disadvantages
You pay for each click to your website, so, you pay whenever someone clicks on your ad, So you may get clicks from visitors who have no intention of buying your product or service. Google Ads has a very short shelf life, it means when your budget is spent, your ads turn off, Compare this with SEO that is a longer-term investment, with a longer shelf life.
Competitive industries can have a higher cost per clicks when your competitors are using Google Ads, this might be the reason why you want to start your own campaign, But the competition can be fierce, so the cost per click is going up, up, up, If your keyword bid is too low, then your ads could be relegated to page 2 or 3 of the search results.
Adverts have limitations, they are restricted by the number of characters you’re allowed, There are three 30 character headlines, two large 90 character description lines, and a customizable display URL, And you need to include an attention-grabbing headline, keywords, benefits and a call to action in that too, There’s a lot to fit into your ads, it really is an art.
You should be careful with keyword targeting, You need to ensure that you don’t add negative keywords to your campaigns, or your ads could be shown to the wrong users, You need to invest your time, mistakes may cost you dearly, You need to invest quite a lot of time after the campaign’s been set up to ensure that it has been done properly, you need to keep monitoring it to find out what’s converting, what’s not, and so on.
Your landing pages need to be top-notch, Google looks at the quality of your landing pages too, so your website needs to be up to scratch in terms of relevancy to the search query, you can’t depend on Google Ads to get you traffic, your landing pages need to be of good quality and relevant to your ads, so you can’t neglect your SEO, By improving your website’s landing pages, your Quality Score will increase, which will mean you pay less for your clicks.