Google Adwords (Google Ads) review, features, advantages & disadvantages
Advertising on Google AdWords is a source of traffic, it can influence (indirectly) SEO, so, it will be considered by Google to evaluate the quality of your website. Adwords offer many tutorials to the starting advertiser, so, he can control the cost of advertising for initial experimentation and kick up the cost once confidence in the engine increases due to actual results.
It can be described as a pay-per-click service that can draw traffic to your websites via what Google calls sponsored links, Depending on your budget, Google can scale the exposure of the ad, Google Adwords has been rebranded as Google Ads, It is one of Google’s biggest shake-ups in years, Google removing “words” from the name might be the strongest signal yet that a fully keyword-less Ads experience may be on the horizon.
Google can improve your ads over time, smart technology will help find ways to improve your ads and get you better results, Google will offer reports, insights, and ongoing tips. It is very easy to set up an account and start advertising on AdWords, You can visit Google AdWords and hit ‘Start now’, so, you’ll be asked for your email (preferably a Gmail account) and the URL of your site.
Advantages of Google Adwords
You can create your first ad in just a few steps, Google Ads can show the world what’s unique about your business, so you can reach customers searching for what you offer. You can decide where to advertise, You can go global, or stay local, You can decide where you’d like to show your ads, Google Ads will get them in front of the right people.
You can create your message, you can highlight what’s best about your business in 3 short sentences to get customers excited, Or you can create compelling banner ads by adding images. You can set your budget cap, You’ll not pay more than the monthly cap you set, and you can adjust or pause anytime, Google Ads will show you the estimated results for your budget.
Google will display your ads when people search for products or services like yours, Your ads can appear on Google Search and Maps, and across the network of partner sites, You will pay for results, such as when the people click your ad to call your business, visit your website, or get directions to your store, You can improve your ads and get you better results.
Adwords can reach about 80% of internet users alone and uncountable browsers abroad through its advertising on the Google Search Engine, The cost of using Adwords is manageable, Google’s strategy makes it easy for the users to control their costs, Google only charges clients of Adwords for every click on the client website, There is no minimum cost for usage and the clients can specify how much their budget is per day between 1 US cent to $100 dollars per click.
You can set & control budget in google ads, you can map out where to allocate funds, Google Ads works within your budget, You can choose the daily campaign budget based on your advertising goals, and you can change the budget at any time.
Google Adwords can place the advertiser in the right place at the right time, The customer on Google is looking for something to answer a question or to find out something about an item, If trends in consumer behavior change, advertisers on Adwords are agile enough to change with them at the turn of a dime, Changing Adwords is free, Google can present in other geographical locations and languages, Adwords can specifically target these users depending on the campaign.
Paid search has the unrivaled speed at which you can position yourself on the first page of Google, When you have created your Google AdWords account and advertising campaigns, you have to wait for your advertisements to be validated (which generally happens very fast if you follow the rules of Google AdWords) and you are in the top 4 of Google results.
Paid search offers the unlimited number of keywords on which you can position yourself, there is no limit imposed by Google AdWords advertisers to position the keywords of their choice, there is no limit regarding SEO but the main limitations are time (the more keywords you choose, the more it takes time) and inspiration in the choice of articles subjects.
Google Ads provides you with many ad format choices, including search, display, video, and app, Search ads pop up when a consumer types your designated keywords in the Google search engine, while video ads appear on the YouTube platform, different google ads options support your goals to connect with more interested buyers, so, your ads become part of their shopping experiences.
You can target specific audiences, Your brand will be more attractive to these buyers, The key to advertising is knowing the habits & behaviors of your target audience, This insight helps you pinpoint where and how to communicate with potential customers. You can select audiences in google ads, Figuring out who not to target is just as vital, if your product is a hazard for kids under five years old, you can rule out kids, Filtering out unlikely consumers improves your campaigns.
Advertising on Google AdWords offers the flexibility, you can change your ads, advertisers can update their listings, So they can do all the tests, without fear of a real downgrade in the search results. Google Ads allows you to narrow down who you can reach during a campaign, By using a specific term or phrase, you can advertise to consumers actively researching products like yours.
You can set up google ads quickly, As a small business owner, time is a precious resource, you can design multiple Ad Types, Businesses can choose from many different ad-types that appear around the internet, But if you want to make the most of the selection, you should choose the one(s) that offer the most value for your business & target audience.
Disadvantages of advertising Google AdWords
You have to pay, It can be very expensive to put your ads on the search results of Google especially if you rely on a lot of keywords and if those keywords are highly competitive, you should set up a budget because you will quickly spend all your money in the space of a month.
Each click to the website is a charge to the company, even if the visitor makes a purchase or not from the site, Depending on the product, You should choose your words carefully to maximum effect as the copy space for Adwords is 70 characters only.
If you don’t make the payments for Adwords, Google will immediately remove your presence, competitor data comparison can’t be shared by Google Adwords, due to the company policy, Google does not disclose the performance of the other companies that may have the same service or product as yours.
Google AdWords is very comprehensive, You can set your campaigns at all levels (geographic, hours and days of release, campaign-specific budget, keyword specific bid, excluded keywords, combined queries etc.), but you may get lost & mismanage your account (which can have disastrous consequences on your results), You can get help from a Google AdWords specialist and it is up to you to determine if the advice of the expert is a good investment for best results.
The price of keywords is largely influenced by the competition, Even if the criteria of the relevance of your ad in relation to the chosen keyword and landing page influence your cost per click (the amount you pay each time someone clicks on your ad), the competition factor has a significant weight on the CPC.
When an advertiser with a much larger budget than you decide to increase the bid on the keywords that you yourself use, you are going to increase your budget if you want to keep your position on Google’s search results, This escalation has reached amounts so high that sometimes in certain industries, For companies with small budgets, you should choose a strategy to improve your SEO rather than fighting against big advertisers on Google AdWords.